Over 10 years of eCommerce experience.

Accountable for businesses as small as $100M and as large as +$1B, at start ups as well as Fortune 500 retailers.

Excels in building Site Merchandising standards focused on increasing conversion.

Leads strategic direction, assortment architecture, investment and financial planning, and cross-functional leadership.

Owns project management, assortment development, product development, trend, competitive landscape and sales data analysis.

Oversees strategic promotions, demand forecasting & planning, and replenishment.

Optimizes profitability through testing price elasticity models and analytics.

Delivers clarity, calmness and certainty within highly fluid situations, while cultivating creativity and innovation.

Experience in leading teams through times of complex market dynamics and change.

Received award at Gap, Inc for excellence in recruiting and retaining key talent.

Experience in proprietary websites as well as Shopify, Salesforce Commerce Cloud and SAP Hybris.

Interfaces with Product, UX and Engineering teams to revamp existing platforms, refine search and browse experience and participates in A/B test ideation.

Cross-functional thought partner, collaborator, and advocate of blue-sky thinking.

Adept at site content planning and creative direction for a seamless customer experience.

Collaborates closely with SEO, SEM and Growth teams to increase visits.