eCommerce Leader
Digital Strategy | Category Management | Team Development | P & L
Summary
Liza, a strategic eCommerce pro, has elevated consumer brand experiences in home goods, food & beverages, CPG, apparel, and accessories. Proven leader fostering collaboration, while navigating market complexities. Specializes in category management, creative content, site merchandising, retail acumen, and inventory management. Highly skilled in P&L management, driving revenue growth, boosting conversion rates, and ensuring profitability.
About Liza
-
What I Do
Create a seamless customer journey
Define strategic initiatives in ambiguous market conditions
Utilize data to implement action plans
Lead and develop extraordinary teams
-
What I Use
Utilize relevant tools at the right time
Salesforce Commerce Cloud
SAP Hybris
Shopify
-
What to Expect
Consistency, empathy, and agility
Cross-functional thought partner
Data-driven
Ceaseless curiosity
Brand Experience
My Skills
Enhancing the Customer Journey
Mixing corporate know-how with startup vibes keeps me on my toes, making me a pro at flexing my skills.
Merchandise Planning
Leadership & Development
eCommerce
Category Management
Technical/Site Enhancements
Marketing
Get in touch.
Shoot me a message using the form.
Pacific Standard Time (GMT-8)